Expat Finland Site Information
Expat Finland helps non-Finnish speakers, and helps companies reach that market in Finland
This page details Expat Finland's performance, history, and promotions options. You can jump straight to the sections using the menu.
For enquiries please contact:
Kaivokatu 10 B 31, 20520 Turku
Phone: 050 4099 785
Expat Finland, www.expat-finland.com is owned and operated by
Stuart Allt Web Design, Y-tunnus: 1771763-0
- Key audience: People requiring information, products or services in or about Finland
- Contribution: Useful, honest content which genuinely helps visitors, and promoting Finland's economy and culture
- Distinction: Exceptional search engine rankings, high organic traffic, strong user-confidence and reputation built since July 2004
The difference from other media is that Expat Finland visitors have a need:
Views of advertisements in most media are accidental. They rely on someone who is not looking for a product or service noticing an advertisement.
Expat Finland visitors usually need something in Finland. About 85% have conducted a search at Google and arrived directly at the Expat Finland page which fulfils that need.
For searches in English related to Finland, Expat Finland often appears on page 1 of Google results. The main reasons include trustworthiness, site longevity, authority and search engine optimisation (hakukoneoptimointi).
*Positions cited below exclude paid Google advertisements which always appear at the top of Google results
Examples from February 2016:
|accountant helsinki||Page 1 position 1||Page 1 position 1|
|finnish telephone operators||Page 1 position 1||Page 1 position 1|
|buy property helsinki||Page 1 position 2||Page 1 position 3|
|long distance buses finland||Page 1 position 2||Page 1 position 2|
|apartments in helsinki||Page 1 position 1||Page 1 position 1|
|banks in finland||Page 1 position 2||Page 1 position 2|
|driving schools in helsinki||Page 1 position 3||Page 1 position 2|
|finnish employment services||Page 1 position 2||Page 1 position 1|
The first paid promotions were for companies who approached Expat Finland requesting endorsement or publicity about four years ago. They have remained as clients; the longest-standing and best-known include Niemi, Victor Ek, and Forenom. Every Expat Finland client has chosen to renew their contract following the end of the publishing period.
Marketing of paid promotions at Expat Finland has only recently begun as the demands of site maintenance and development have become too great to continue providing free. Most current listings are still unpaid; the companies enjoying that benefit will unfortunately not be doing so indefinitely.
I feel privileged to live in Finland, and try to 'give something back' by promoting Finnish governmental authorities such as Invest in Finland, Enterprise Finland, Visit Finland, This is Finland, and Infopankki. I also promote cultural organisations such as Books from Finland, published by the Finnish Literature Society. Government authorities will always be featured free of charge, as will various non-profit organisations.
Expat Finland is not a magazine or entertainment site, it's an information resource. Most visitors have a specific purpose and don't usually return until they need something else. They usually only visit the one page they found in a Google search, get what they need, then leave. There will never be tens of thousands of visitors per day, but the people who do visit are exceptionally well-targeted prospective clients.
Expat Finland Traffic for 6 Months, 2015
Figures for the whole site, July 1, 2015 - December 31, 2015:
- 449 223 pageviews, 378 900 unique pageviews
- Over 2000 unique pageviews per day
- About 85% were 'organic' i.e. coming directly from a search engine; Google accounts for 96% of organic traffic
- About 10% of visitors came 'direct' i.e. typed the Expat Finland address into their browser or had it bookmarked
- Average time spent on page: 2 minutes 25 seconds
- Geographic location: Varies greatly from page to page ex. Work Permits, mostly foreign origin and Supermarkets, mostly local origin
- Mobile traffic: Expat Finland is smartphone-friendly. The percentage of visitors using mobile devices has increased from 12% in January 2014 to 35% in January 2016.
Expat Finland only lists reputable companies, which is one reason it has gained trust. Companies featured at Expat Finland gain the benefit of that trust.
WOT Services Oy is a Finnish company running the Web Of Trust (WOT) website reputation rating service. Reputations are primarily based on user ratings submitted from site visitors worldwide.
WOT ratings for Expat Finland:
- Trustworthiness: Excellent
- Vendor Reliability: Excellent
- Child Safety: Excellent
- Privacy: Excellent
- Expat Finland's basic WOT page: www.mywot.com/en/scorecard/expat-finland.com
Similar to WOT, Webutation is an open website reputation community collecting user feedback and customer experience about websites.
Webutation rates Expat Finland 100/100:
- Trustworthiness: 100
- Child Safety: 100
- Social Reputation: 100
- Expat Finland's Webutation page: www.webutation.net/go/review/expat-finland.com
Expat Finland promotion rates vary significantly according to forecast pageviews, the type and duration of promotion, and the product or service being promoted. The following example compares a promotion on Expat Finland's Long Distance Bus & Train Services page and similarly sized ads in the Helsinki Times newspaper, often used by Finnish companies to target the non-Finnish market. I'd be happy to prepare a customised proposal for your company.
|Expat Finland||3 months||6 months||12 months|
|Page Views||≈7 500||≈15 000||≈30 000|
|Visitor time on page||≈4 minutes|
|1-line listing with link||80 €||120 €||180 €|
|Paragraph: details & link||310 €||470 €||700 €|
|Helsinki Times||1 week|
|Circulation / Levikki||15 000|
|Reader time on page||Unknown|
|1/16 page (80 x 67 mm)||180 €|
|1/4 page (250 x 93 mm)||600 €|
Prices exclusive of VAT, Hinnat eivät sisällä alv., Expat Finland visitor figures from Google Analytics, Helsinki Times information from www.helsinkitimes.fi > Media Info
Types of promotions are flexible. Common formats are a simple text listing with link, a full paragraph of text with link(s), graphic advertisements, and in some cases promotion on Expat Finland's Facebook and Google+ pages. I have studied audience behaviour and have a good idea what works, and I'm also happy to discuss any ideas you have.
Unlike most sites, the 'Home' page is not usually the best place to advertise at Expat Finland because most visitors come directly to the page they want from a Google search. Promotions will only be placed on pages where they are useful and relevant to site visitors.
Charges are usually based on a fixed-cost publishing period, but payment on a per-click basis is possible.
The following services are provided free of charge as part of promotion agreements:
- Preparation of artwork and assistance with content, if required
- Updating of links throughout the publishing period, as required
- Updating of text used in promotions, up to say 3 or 4 times per year
- SEO (hakukoneoptimointi) to benefit the client
- Google Analytics trackers will be added to your links so accurate statistics can be provided to supplement your own traffic data
- Late 2001: For a non-Finnish speaking Australian, getting simple things done in Finland was not easy. Most Finnish websites were only available in Finnish and Swedish, and Finnish people were less confident with English than now. Tasks like setting up bank and telephone accounts, finding and setting up an apartment, and registering a company were time-consuming and difficult.
- 2002-2003: As a Web designer I had the resources to share the 'Finnish know-how' I had slowly gained. The idea for Expat Finland was born; an English-language resource to help people in a similar situation to myself, built and offered for free.
- 2004: Expat Finland was launched. The original site was about 30 pages; traffic expectations were modest.
- 2004-2006: Traffic rapidly increased and content was added. The Finnish Minister for Foreign Affairs thanked me for my efforts!
- 2006-2008: Most Finnish government departments released English versions of their websites. I expected parts of Expat Finland to become redundant, however traffic continued to rise.
- 2008-2010: As content increased, maintenance and development demands became substantial. Expat Finland remained free but had taken over 7000 hours plus expenditure on hosting etc. To offset this, Google Ads were implemented throughout the site which drew about €1000 revenue per year.
- 2011: Site maintenance fell behind as time was not available to keep the site in 'good condition'. The Google Ads were usually irrelevant to the pages they appeared on, reducing the quality of the site.
- 2012-2013: Traffic and demand remained high. The decision was made to commit to Expat Finland and build an enduring, quality product which could justify itself financially by offering paid promotions to suitable businesses. Government authorities and most non-profit organisations would remain free. The site was rebuilt from scratch, incorporating Responsive Web Design for functionality on smartphones. Google Ads were removed.
- 2013-2014: The new site was launched in July 2013. Expat Finland now had over 100 pages and was a quality product with its integrity intact. The Google '+1' and Facebook 'Like' buttons were added to boost internet presence. A companion Facebook page was launched for updates and 'Tips for Finland.'
- February 2014: A Google+ page for updates and tips, very similar to the Facebook page, was launched for visitors who prefer that medium.
- February 2014: A new mobile version of the site was released, improving the user experience on smartphones.
- January 2015: A mobile usability upgrade was implemented. Mobile traffic has risen from 12% in January 2014 to 35% in January 2016.
- February 2015: Comprehensive changes to the menu and page layout significantly improved usability. An expanded footer was added, containing important links to Finnish information and government sites.
- May 2015: Page titles and descriptions throughout the site were revised to ensure compliance the latest Google standards.
- March 2016: In-page navigation was upgraded to improve the user experience.
Content continues to be added and the site receives over 35,000 unique visitors per month, with an 'Average Time on Page' of 2½ - 5 minutes. February 2016, Google Analytics
- August 2013: Following Expat Finland's exclusive publication of Fingerpori in English the site was featured in Helsingin Sanomat's Culture section along with an interview with Fingerpori comic strip creator, Pertti Jarla. Expat Finland 'went viral' and for some weeks received about 30,000 visits per day. See article (Finnish)
- April 2014: Expat Finland was the subject of a full-length article in Finnish language training magazine Puhutaan Suomea. See article: Finnish English - text only
After finishing university in 1991 I left Australia for 'a year or two' and never made it back. After a year in Japan and another in London, in 1994 I met a Finn in Praha who invited me to Finland for Juhannus. That 3-day trip lasted 3 years and we were married. Her work for the Ministry for Foreign Affairs took us to New York in 1997 where I studied web design and started working for myself. From there we were sent to Tanzania, where we separated in late 2001. Funnily, my Finnish 'ex' stayed there and I came to Finland!
During my travels I have primarily been an English teacher and web developer. I have a henkilötunnus in 6 countries and a good appreciation of cross-cultural differences.
Finland is the country I'm proud to call home; the weather isn't perfect for an Aussie but the people and culture are, in my experience, the best. I share the Finnish philosophy that quality of life is more important than working limitless hours to gather millions. I appreciate Finnish directness, honesty, modesty, and the quest for knowledge.
I have a degree in psychology and industrial relations from the University of Sydney, where I also studied philosophy for a couple of years.