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This is a re-print of an article by Alma Media, 24.08.04 Netti-tv – view when you wish The uptake of broadband connections in Finland is growing fast and at the moment more than one-third of home internet users have broadband. Exchanging a pay-as-you-use modem for a broadband connection with a fixed monthly fee has a dramatic effect on the way people use the internet. With the line permanently open, people now spend time on the net at their leisure listening to music, viewing a film trailer or playing games. And this is the niche that MTV´s new internet service, Netti-tv, is aimed at; viewers can now watch TV programmes on their computer screen when it best suits them. MTV´s Netti-tv offers three packages of programmes from MTV3 Channel and Subtv. One brings together MTV3 Channel´s news, current affairs and entertainment programmes, the second Hockey Night (ice-hockey), and the third Subtv´s domestic programmes. The daily weather is also offered free during the trial period. The content of these packages runs in pace with the year´s seasons, changing in spring, summer and autumn. The programmes are released a few hours after screening on television, stripped of advertisements, and after that they are available for viewing throughout the season. The programmes cannot be saved on disc. When buying a programme package, people are in fact buying viewing time one day, five days or a whole month. A day´s worth of viewing costs two euros, while a whole month´s viewing is sold for nine euros. Netti-tv also needs Windows Media Player 9 in addition to a broadband connection. Open for business at MTV´s website Viewers can sign up for Netti-tv on MTV´s website www.mtv3.fi and in due course Netti-tv will have its own page on the site. The service is available with any operator´s broadband connection although a special TV programme and other benefits are offered to customers of MTV´s own broadband as an added bonus. We´ve made Netti-tv an easy service to use. People can spend all the time they want at no cost exploring the various packages and how to buy viewing time. We´ve also built a simple technical test site where people can check if their computer has all that´s necessary. If something is missing, we provide instructions´, describes Teemu Lehtonen of MTV Interactive. ´Our top priority is good customer service´, he underlines. Buying and paying easy After running the technical test, customers deciding to buy the Netti-tv service first choose the programme package and length of viewing time they want. They then get the terms and conditions of the service to agree to, and after that they choose the method of payment. The payment options are teletext, online banking, digi-cash or credit card. Text: Leena Mentula |