Expat Finland Site Information

Expat Finland helps non-Finnish speakers, and helps companies reach that market in Finland

This page details Expat Finland's performance and history. You can jump straight to the sections using the menu.

For enquiries please contact:
Stuart Allt
Kaivokatu 10 B 31, 20520 Turku
Phone: 050 4099 785
Expat Finland, www.expat-finland.com is owned and operated by
Stuart Allt Web Design, Y‑tunnus: 1771763‑0

Expat Finland Mission Statement

Expat Finland's Promotional Advantage

The difference from other media is that Expat Finland visitors have a need:
In most media, views of advertisements are accidental. They rely on someone who is not looking for a product or service noticing an advertisement.
Expat Finland visitors usually need something in Finland. About 85% have conducted a search at Google and arrived directly at the Expat Finland page which fulfils that need.

Expat Finland Results at Google

For searches in English related to Finland, Expat Finland often appears on page 1 of Google results. The main reasons include trustworthiness, site longevity, domain authority and search engine optimisation (hakukoneoptimointi).
*Positions cited below exclude Google promotions and paid Google advertisements which always appear at the top of Google results

Examples from November 2021:
The following search terms all appear on page 1 of results at google.fi and google.com, in positions 1-3

Expat Finland Clients

Paid Promotions
The first paid promotions were for companies who approached Expat Finland requesting endorsement in 2012-2013, and became long-term clients. The best-known include Niemi, Victor Ek, and Forenom. Expat Finland does almost no marketing; the vast majority of clients have contacted Expat Finland directly. Clients' support is greatly appreciated and makes continuation of Expat Finland possible; from 2004 to 2013 the demands of site maintenance and development had grown too high to continue on a completely for-free basis.

Free Promotions
I feel privileged to live in Finland and try to 'give something back' by promoting Finnish governmental authorities such as Suomi.fi, Visit Finland, This is Finland, InfoFinland, and Business Finland. I also promote cultural organisations such as Books from Finland, published by the Finnish Literature Society. Government authorities will always be featured free of charge, as will various non-profit organisations.

Expat Finland Audience

Expat Finland is not a magazine or entertainment site, it's an information resource used in much the same way as Wikipedia. Most visitors have a specific purpose and don't usually return until they need something else. They usually only visit the one page they found in a Google search, get what they need, then leave. There will never be tens of thousands of visitors per day, but the people who do visit are exceptionally well-targeted prospective clients.

Expat Finland Traffic
Figures for the whole site, updated January 2019


Launched in 2004, Expat Finland only lists reputable companies and has gained wide trust over the years. Companies featured at Expat Finland gain the benefit of that trust.

A Finnish company, running the Web Of Trust (WOT) website reputation rating service. Reputations are primarily based on user ratings submitted from site visitors worldwide. However, as of 2019 WOT is providing far less information than they used to.

WOT ratings for Expat Finland:

Similar to WOT, from 2010-2020 Webutation was an open website reputation community collecting user feedback and customer experience about websites.Sadly Webutation stopped operating in late 2020.

Webutation rated Expat Finland 100/100:

Expat Finland History & Development

Content continues to be added and traffic remains high.

In the Press

Stuart Allt Bio

After finishing university in 1991 I left Australia for 'a year or two' and never made it back. After a year in Japan and another in London, in 1994 I met a Finn who invited me to Finland for Juhannus. That 3-day trip lasted 3 years and we were married. Her work took us to New York in 1997, where I studied web development and started Stuart Allt Web Design. From there we moved to Tanzania, where we separated and I returned to Finland in 2001.

During my travels I have primarily been an English teacher and web developer. I have a henkilötunnus in 6 countries and a good appreciation of cross-cultural differences.

Finland is the country I'm proud to call home; the weather isn't perfect for an Aussie but the people and culture are, in my experience, the best! I appreciate Finnish directness, honesty, modesty, and the quest for knowledge.

I have a degree in psychology and industrial relations from the University of Sydney, where I also studied philosophy.

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