Made in Finland and launched in July 2004, Expat Finland was conceived purely as a free information service to help people get things done in Finland. The site has become a respected and trusted reference source, receiving about 1500 visitors per day in 2016. It is particularly useful for people moving to Finland or recently arrived who need to access Finnish systems, products and services.
Listings: Are They 'Advertising'?
Expat Finland includes government and private sector listings. All inform of authorities and reputable groups, companies and organisations providing services commonly required by Expat Finland visitors. All listed companies are researched, and to the best of my knowledge all are trustworthy and provide professional service. If you have a complaint, compliment or comment about any listing please contact me. Expat Finland reserves the right to terminate listing of any organisation found to be acting unethically or unprofessionally.
As of January 2018 most listings remain free, though the site is gradually being monetised. New private sector listings are subject to a fee in the majority of cases. Government authorities will always be listed free, as will most non-profit organisations.
Adding Your Company
Listings are limited to reputable organisations offering a service directly relevant to the page on which they are shown. This creates a mutually beneficial situation for providers and site visitors. Expat Finland is an attractive medium for reaching a targeted audience, with about 85% of visitors arriving directly at the Expat Finland page with the information they want from a Google/organic search.
Expat Finland will not promote services related to gambling or 'payday loans'.
Promotion Formats & Placement: Types of promotions are flexible. Common formats are a simple text listing with link, a full paragraph of text with link(s), graphic advertisements, and in some cases promotion on Expat Finland's Facebook and Google+ pages. I'm happy to discuss any ideas you have.
Charges are usually based on a fixed-cost 6-month or 12-month publishing period.
Unlike many sites, the 'Home' page is not the best place to advertise at Expat Finland because most visitors come directly to the page they want from a Google search. Promotions will only be placed on pages where they are useful and relevant to site visitors.
Support: The following services are provided free of charge as part of promotion agreements:
- Preparation of content and artwork, if required
- Updating of links throughout the publishing period, as required
- Updating of text used in promotions, up to say 3 or 4 times per year
- A 'traffic report', with Google Analytics figures for clicks from promotions and acquisition of visitors, is provided to most clients quarterly
Advertising Rates: Promotion fees vary significantly according to format, placement, length of publishing period and other factors.
The following example compares a promotion on Expat Finland's International Schools page with similarly sized ads in the Helsinki Times newspaper, often used by Finnish companies to reach the non-Finnish market.
|Expat Finland||6 months||12 months|
|Page Views||≈13 500||≈27 000|
|Visitor time on page||≈2½ minutes|
|1-line listing with link||120 €||180 €|
|Paragraph: details & link||180 €||250 €|
|Helsinki Times||1 week|
|Circulation / Levikki||15 000|
|Reader time on page||Unknown|
|1/16 page (80 x 67 mm)||180 €|
|1/4 page (250 x 93 mm)||600 €|
Prices exclusive of VAT, Hinnat eivät sisällä alv., Expat Finland visitor figures from Google Analytics, 2018, Helsinki Times information from www.helsinkitimes.fi > Media Info
To assess the best Expat Finland promotion for your needs, please email or telephone during Finnish business hours.
Stuart Allt, Phone: +358 50 4099 785
See also: Presentation - Expat Finland mission statement, Competitive advantage, Google rankings, audience & traffic, History and development.
Recent Facts and Figures
- Over 520,000 sessions from over 400,000 visitors
- Approximately 85% of visitors arrived from an organic search, about 96% of those being from Google
- Approximately 12% arrived 'direct' i.e. from a bookmark or typing the address into their browser
- 'Average Time on Page' of 2½ - 5 minutes on most pages
See also: Presentation - Expat Finland Google rankings, audience & traffic, History and development.
'Star Tag' Some companies and organisations provide much appreciated financial support. Designated with the 'Star Tag', they make maintenance and development of Expat Finland possible. The 'Star tag' does not indicate a service rating. If you choose to support these companies, you will also be helping to support Expat Finland.
'Helpful Tag' Indicates that when contacted by Expat Finland the response has been particularly friendly, courteous and/or helpful.
'Unhelpful Tag' Indicates that when contacted by Expat Finland the response has been unusually aggressive, discourteous, obstructive and/or dismissive. Correspondence and/or records have been maintained in the case of B2B matters.
'Mercenary Tag' Indicates that although the organisation is believed to provide a professional service to clients, Expat Finland has encountered a ruthless approach primarily concerned with making money at the expense of other considerations. Correspondence and/or records have been maintained in the case of B2B matters.
'Triangle Tag' Indicates that although the organisation is believed to provide a professional service to clients, Expat Finland has perceived a lack of integrity or ethics such as deceptive online practices, failure to fulfil agreements, or similar. Correspondence and/or records have been maintained in the case of B2B matters.
More information: Expat Finland Site Presentation
Expat Finland, www.expat-finland.com is owned and operated by
Stuart Allt Web Design, Y-tunnus: 1771763-0