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Online Shopping from Finland

Introduction
Online shopping is brilliant for convenience, price and selection. For foreigners in Finland it also means access to 'products from home' that Finns have never heard of! However, you need to protect yourself against disappointment in the case of a badly chosen purchase, unexpected costs or worse still, fraudulent or criminal activity.

ALV / VAT and Customs Duty

Note: Restrictions and exceptions to the following rules apply. For example, new motor vehicles and excisable goods such as tobacco and alcohol are subject to different tax and import laws.

EU Retailers: If you make an online purchase from a Finnish retailer or from another EU member state, ALV / VAT will be included in the price under the EU VAT Agreement. These purchases will not be liable to additional sales tax or customs duties upon arrival in Finland.

Non-EU Retailers: Online purchases from outside the EU may be liable to customs duties &/or sales tax. Very briefly:
Tax-free threshold: If the value of goods in a consignment excluding transport costs is no more than 22€ you don’t need to declare the consignment, and it is free of VAT and customs duty.
Duty free threshold: If the value of a consignment is over 22€ but 150€ or less, it must be declared and is subject to VAT but not customs duty.
This information is from 2021  Always check Finnish Customs for updates.
Finnish Customs: Ordering Goods Online

Positive Online Shopping

Making the most of online shopping is mostly a matter of common sense and taking your time.

Registration at Finnish Retail Sites

You generally cannot register at a Verkkokauppa (Finnish online shop) while it is open in Google Translate, but the registration process does work if you're translating using the Chrome browser (How?).
Translate in Chrome
Desktop: Right-click anywhere on a page and click Translate to [Language].
iPhone / iPad: At bottom of screen, tap Translate.
Android: At bottom of screen select Language, tap Translate.

 

If you use Google Translate for registration:

Shopping Directory: Online Retailers

The following retailers are all well established. All EU retailers operate under the EU VAT Agreement, so your purchase will not be liable to customs duty or ALV / VAT upon arrival in Finland.

Some sites are in Finnish only. Many are part of the retail groups discussed on the Loyalty Cards page, so you can use your loyalty cards for further benefits when making purchases. You generally need to register to make an online purchase.

'International Superstores'

Tip: Thoroughly check the Customer Reviews and Product Details for any purchase you're not familiar with to minimise your chances of disappointment!

AliExpress

Amazon

By Product

*AliExpress purchases may be subject to tax / duty

Books in English
Books in Finland aren't cheap! If you still love paper, here are some online alternatives:
ebooks: Great for selection and convenience. www.ebooks.com has a massive selection of academic, professional and popular publications.
Second-hand Books: AbeBooks.com  Good condition 2nd hand books from the U.K. at great prices. Numerous Booksellers operate through AbeBooks with varying selections, prices and shipping charges. Shop around and be wary of shipping costs! Some booksellers offer discount shipping for each additional book purchased, so it's often good to buy all the books in your shipment from one bookseller.
From January 1st 2021, goods ordered from the UK must be declared, and taxes and possible customs duties must be paid.

Clothes (many also sell shoes & accessories)
Naiset = Women's, Miehet = Men's, Lapset = Children's
W=Women's M=Men's C=Children's
AliExpress www.aliexpress.com W/M/C
Amazon www.amazon.co.uk W/M/C
Asos www.asos.com W/M
Boohoo www.boohoo.com W/M
Bubbleroom www.bubbleroom.fi W/M
Citymarket k-ruoka.fi/k-citymarket W/M/C
Ellos www.ellos.fi W/M/C
Ginatricot www.ginatricot.com W
H&M www.hm.com/fi W/M/C
Halens www.halens.fi W/M/C
Lindex www.lindex.com W/C
Nelly nelly.com W/M/C
Prisma www.prisma.fi/fi/prisma C
Sokos www.sokos.fi W/M/C
Stockmann www.stockmann.com W/M/C
Zalando www.zalando.fi W/M/C

Department Stores
AliExpress www.aliexpress.com
Amazon www.amazon.co.uk
Clas Ohlson www.clasohlson.com/fi/
Ellos www.ellos.fi
Hobby Hall www.hobbyhall.fi
Sokos www.sokos.fi
Stockmann www.stockmann.com
Tokmanni Group www.tokmanni.fi

Electronics, Computers & Accessories, Home Appliances
AliExpress www.aliexpress.com
Citymarket k-ruoka.fi/k-citymarket
Clas Ohlson www.clasohlson.com/fi/
Euronics www.euronics.fi
Gigantti www.gigantti.fi
Hobby Hall www.hobbyhall.fi
Power www.power.fi
Prisma www.prisma.fi/fi/prisma
Sokos www.sokos.fi
Stockmann www.stockmann.com
Verkkokauppa www.verkkokauppa.com

Eyewear & Opticians
AliExpress www.aliexpress.com (Eyewear)
Amazon www.amazon.co.uk (Eyewear)
Instrumentarium www.instru.fi
Silmäasema www.silmaasema.fi

Furniture & Interior
Ellos www.ellos.fi
Hobby Hall www.hobbyhall.fi
IKEA www.ikea.fi
Jysk www.jysk.fi
Unikulma *Beds www.unikulma.fi

Groceries
K-Ruoka www.k-ruoka.fi

Hardware / DIY / Home Improvement
AliExpress www.aliexpress.com
Clas Ohlson www.clasohlson.com/fi/
Hankkija www.hankkija.fi
Kodin Terra www.kodinterra.fi
K-rauta www.k-rauta.fi

Hypermarkets - combined supermarket / department stores
Amazon www.amazon.co.uk
Citymarket k-ruoka.fi/k-citymarket
Prisma www.prisma.fi/fi/prisma

Shoes
W=Women's M=Men's C=Children's
Naiset = Women's, Miehet = Men's, Lapset = Children's
AliExpress www.aliexpress.com W/M/C
Amazon www.amazon.co.uk W/M/C
Brandos www.brandos.fi W/M/C
Citymarket k-ruoka.fi/k-citymarket W/M/C
Ellos www.ellos.fi W/M/C
Kookenkä www.kookenka.fi W/M/C
Sokos www.sokos.fi W/M/C
Stockmann www.stockmann.com W/M/C

Sports Equipment / Accessories / Clothing
AliExpress www.aliexpress.com
Amazon www.amazon.co.uk
Budget Sport www.budgetsport.fi
Ellos www.ellos.fi
Hobby Hall www.hobbyhall.fi
Intersport www.intersport.fi
Luhta www.luhta.com
Partioaitta www.partioaitta.fi
Varusteleka www.varusteleka.com
XXL www.xxl.fi

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